Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Hanhai Information Technology (Shanghai) Co.Ltd · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It’s sharing feature limits the output, making it difficult to truly share 1:1 with someone. For example, if you share it in WeChat, it opens up in 小程序 which is not a 1:1 mapping of the info (operating hours are not shown); if you share it as a link, it will almost always require verification. For a social app, this feature of supporting co-browsing style exploration should be tablestake, yet for some business driven reason, the experience is very fragmented, making it unusable for a scenario where a group may want to explore and decide on a certain option.
The app is good and useful in many ways but still defects like: 1. Too big the size 2. The watch App looks like it’s already 10 years old…geez just work out something, or give it up so I don’t need to keep an ugly watch app in my watch or just update it with some modern design 😓
Recommended by my friend, I installed it and found it offered too many choices for your daily spending, great fun and good discount, including free charges for your well planned food, hotel or experience. I got used to check in this app before I move to consume, online order helped me a lot.
This app is a must for living in China. It becomes a habit to check reviews before making any dining/purchase decisions. It also helps me to find a place for almost anything. Watching pets/parties/food videos shared by other people is a good time killer when I don’t have time to enjoy life.
Dianping is a platform focused on sharing local lifestyle consumption methods, helping everyone explore and discover exciting places both inside and o...