Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Gannett · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I have heard people denigrate the News Journal and certainly it isn’t the NYT’s. But I’m grateful that we still have a hometown paper as I feel it is important to keep up on local news. However, I would like more complete world news coverage. Also, I don’t seem to be able to access the editorial page so I hope someone can help me do that. And sometimes the app is quirky to navigate Iike when I’ve read it all and then it sort of won’t allow me to go back. I know this is a difficult time for journalism so please stick with it. It’s SO important. Thank you.
I’m a recent re-subscriber, trying to support local news. I can sign in to the website just fine, when I sign in to the app it sends me to an “Account Lookup” page and when I close that... I’m no longer signed in. I’m deleting the app, it’s pointless if a paid subscriber can’t simply login to the app to access content. Apps require regular maintenance folks. If Gannett isn’t prepared to run these apps with a standard product lifecycle model they might as well capitulate the app world and stick with the website - after many decades that’s finally adequate. Perhaps we will be able to say the same thing about the app when they have had a couple decades to likewise improve it on the cheap.
I still get the actual paper Thurs thru Sunday. I have not cared as much for News Journal when few changes had been made. The listing of where to find various things no longer listed on 1st page. The house of the week featured article no longer exist. Next to know listings or info on homes. Computer not always more than one in the home but generally more than one person. Less content and more money a reason many stopped with paper. Sad.
From critically acclaimed storytelling to powerful photography to engaging videos — the Delaware Online app delivers the local news that matters most...
| Name | Price | Type |
|---|---|---|
| Monthly Digital Rate | $19.99 | Monthly |
| Monthly Digital Rate | $19.99 | Monthly |
| Annual Digital Subscription | $19.99 | Yearly |
| The News Journal Digital Subscription (Monthly) | $24.99 | Monthly |
| Monthly Digital Subscription | $24.99 | Monthly |
| The News Journal Annual Digital Subscription | $69.99 | Yearly |