Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Raymond Kim · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Daydream is a fun app to explore different cities around the world. I like how each city page features sightseeing spots and restaurants. A great starting point for planning trips.
This app is great for me to imagine traveling and exploring, as I’m stuck at home in the pandemic. I particularly love how simple it is to use, to click “Random” and just get a quick summary of interesting sites and food, in a city around the world. Hope that I can go to some of these places soon, that I’m inspired to go to from this app!
Really smooth app! Great suggestions! I’m definitely going to use this for my upcoming trip to Spain!
Daydream is a fun and easy way to explore cities around the world. Search for a city to explore, use the shuffle feature to let the app pick one for y...