Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Stephen Allen · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I love the game! It’s fun and customizable, any way you want. If your looking for a random pet game, this is the one you should get.
Reminds me of my Nano Pet from 1997—love the nostalgia!
*cypetoo* your new virtual friends ~hatch and care for a variety of cute and unusual pets known as cypetoo in this retro 2d game! ~change your cypet'...