Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗iTouch Vision · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Generally I really don’t find the app functionality very good, hard to navigate around. And shouldn’t the main telephone contact nos be prominently displayed? Main issue is that the Compliments & Complaints tab just leads you onto a blank screen with no way of inputting data - just think of all the compliments you’re missing out on!
I do not know, but suspect, that one of the most common usages of the app is to check which bins are due for collection each week - for example, I am 72 and have never had occasion to ‘Report a dead animal’, as appears on the opening screen. You have to go through four screens on an iPhone to get to bin collection! Each week, I have to type in my own postcode. There is no default/favourite postcode. How often do I need to check on the bin collection elsewhere? Having entered the postcode, it then asks for my address. I scroll down, find the correct address, release the scroll and the screen returns to the top of the screen, obscuring my address. To find the information, I have to check on a neighbours address with a lower street number.
Some nice features, but this is basically a collection of web links and an in-app browser which isn't as good as Chrome or Safari. I hope the council didn't get fleeced by the app developer for this. But, good start :-)
My Cumberland is a mobile app that enables you to report issues to Cumberland Council. You can attach photos, video and other relevant information to...