Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Byerdelen · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
In Level 31, the “correct” answer for the item that uses the clue “Music” is required to be “CHELLO” but this is a misspelling. The programmer didn’t know that the word which is pronounced this way is actually spelled “CELLO”: so the player must be as ignorant as the programmer in order to win. Also, great carelessness has distorted the Socrates quotation which is the answer for that level — on the actual game screen, it appears correctly, but on the answer screen at the end of the level (after winning the level), the same quote is shown in a distorted way leaving off its last word and making the quotation end with “know” instead of ending correctly with “know nothing “!
There is something cryptic in the air... Drag correct objects to the correct word to open letters. Then complete above sentence to get a clue and get...