Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Christine Lowrey · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’m completely addicted! This is the best game I’ve ever played!
A definitely got hooked right away!! I love it!
I love word games, but most are variations of the same few types (crossword, word search, etc.), but this is actually different! It's chill enough to not give my brain a headache (which is fun sometimes), but interesting enough to keep me playing. Every time I thought about quitting, I'd stick around because I really wanted to know the next set of answers!
This unique game is based on what people ask search engines. A totally new word game that will make you smile and sometimes shake your head! See if yo...