Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗MassDiGI · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I first clicked on this game thinking it was a simulator for the popular crab rave meme hoping that I could finally have my inner desires of living as a crustacean with loud music constantly around me come true. I soon found out (after being accosted by an artist that worked on this game. Great guy by the way) that this was in fact a masterpiece to be held in high esteem. This describes this game perfectly. Never in my life have I experienced a game this perfect. After only a few minutes of playing this game, I became hooked. My life became solely about the crab and living up to the crab expectations. Every passing day I could feel myself getting closer to the mindset of a crab and knew that if I continued then I may be lost forever…But I pushed forward. Even now as I’m writing this… the only thing that matters to me is scuttling and pinching people. Someone needs to track down that game artist in order to get some form of antidote to this. It’s too late for me but it isn’t for any of you reading this…FIND HIM. STOP THIS. PLEASE
Fun game!
Me and the wife were going through a rough patch in our relationship. We just kept fighting. Every night. But then I found this game and man it changed my life. I showed my wife and she agreed. We have been happy ever since. God bless crustacean frustration. I love this game and I love my woman. Now more than ever.
Have you had it up to HERE with humans messing up the natural environment? Get your sweet revenge with Crustacean Frustration, a charming brick-breake...