Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗MassDiGI · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I lost my wife and children 2 months ago after my alcoholism reached an all time high, blacking out and ending up 200 miles away from my home with no wallet, keys, or cellphone. This game revealed to me what’s truly important in life: mobile gaming. Thank you mass digi.
I was in a very dark spot before finding this game. Finding this app was a transformative experience that allowed the light into my life.
The day I found this game, was simultaneously the best and worst day of my life. I had gotten laid off by my job the previous month. I had spent the free time drinking and abusing prescriptions instead of looking for a new job, much to my wife’s chagrin. And it was on that fateful day that I had hit rock bottom. My wife, tired of my self-loathing, told me she was going to go live with her parents. She took my 2 kids (3 and 5 years old at the time) with her too. I felt completely empty. With nothing left in the house except a bottle of Jack Daniels, a few loose oxys, a loaded .45, and my phone I started contemplating whether to continue this life. But it was then that I remembered a dear friend who had told me of this app. I downloaded, giving life one last chance to pull me back in. As soon as my eyes laid their gaze upon this app, I felt my heart consumed by a love I had never felt previously. It breathed new life into my withered corpse. The animations could be a little cleaner though.
Your beloved high school mascot, Bovis the Bovine, is under attack! Collect school spirit, rally students to your cause, and annihilate the alien thre...