Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗FBIG Apps · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I really love this app but the ads become unbearable after a point, especially if I’m working on the mini crosswords or the theme that changes every few days. At that point, there’s an ad about every thirty seconds! I would be more than happy to spend some money on removing the ads if this app wasn’t a subscription and the subscription wasn’t FIFTY DOLLARS A YEAR. Sorry but that is way too expensive for a crossword app. Plus, the only other benefit to subscribing is 1000 coins. If ad removal was changed to a one time payment I would absolutely be willing to support, but I just cannot justify a subscription. Otherwise this is my favorite crossword app.
In general, the puzzles are good, but their content quality control is quite low. There are often errors and inconsistent formatting in the clues. However, this time was the worst I’ve seen. I solved the crossword correctly but it said it was incorrect. I couldn’t figure out where. So I used 50 points to get the letters and it replaced one of the words with not only a completely unrelated answer to the (horizontal) clue but one that also invalidated every one of the related vertical words. When presented to them they agreed that it was an error on their side, apologized but would not refund or credit the points used to reveal their error saying they had no way to do it. However since points can be bought they have to have a way to credit points to people when there are issues or Apple would remove them from the store.
Don’t get me wrong I enjoy this game a lot. My problem is now I have to sit through ads that are blatantly in your face biased politically? Political ads have no place in gaming in every gamers eyes no matter what you affiliate yourself with. And before you say it’s cuz it’s calling us MAGA people extremists of course that’s the reason! Even if it was calling the other side extremists I’d be saying the same thing here cuz it’s political ad. I as a gamer do not want to see that crap in my games. I don’t care for being called extremist on my games as well seeing that word comes from unintelligent people who listen too much to news programs which come from unintelligent people who don’t know their jobs. Honestly if something bad is being said on any side of the aisle I have an issue with it since it divides people. Division between fellow people in the country I live in is unwelcome. We will see how many I can sit thru before I uninstall or hopefully see those kinds of ads taken down. I enjoy this game so I really hope to see those gone.
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| Name | Price | Type |
|---|---|---|
| 1500 Coins | $2.99 | One-time |
| Special Offer Plus | $2.99 | One-time |
| VIP Status 1 Week | $4.99 | Weekly |
| 2750 Coins | $4.99 | One-time |
| Special Offer | $4.99 | One-time |
| VIP Status 1 Month | $7.99 | Monthly |
| 5750 Coins | $9.99 | One-time |
| 12000 Coins | $19.99 | One-time |
| VIP Status 1 Year | $49.99 | Yearly |
| 31250 Coins | $49.99 | One-time |