Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Crossroads Trading Co. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The UI on this app is absolutely awful. When you look at locations list only uses the street name and combines multiple states. So there is no “map view” option and you have to click each location to see the full address or even state. Then there’s an arrow “share” button on each location icon… why? When you do send something using it, it sends a pixelated “crossroads” logo thumbnail and the store hours. This app was designed by a student or someone who knows nothing about app design and important features. Company could probably make way more money if they invested in a quality app.
I downloaded the app the night going into the store, and couldn’t check in because the store was closed. Fair enough. I drive out early enough to get there by store opening, and it turns out that location doesn’t have app check in, only in-store. Tried another location and received the same message. So what is the point of this app then?
Location sharing has to be on for the app. I see all my norcal stores and was able to use the waitlist feature.
With more than 100 “Best of” awards, Crossroads has been leading the resale fashion industry for over 25 years. Our fashionable and eco-conscious cust...