Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Future plc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Don’t believe the blurb on the app as it’s simply not true. I loved it before the upgrade - now I wouldn’t advise anyone to buy it. Visit your local newsagent and buy the paper version. I send in monthly feedback... makes no difference. Another month ... another fault: 1. The app still doesn’t return to the last page read as it used to before the upgrade 2. The app didn’t publish the latest magazine until today. I could have bought it in the shops before now 3. In spite of me having a subscription the app hasn’t made the latest edition available to me. *sigh
Absolutely no stars for this since the update. I’ve lost all my old issues and restore purchases does not download old issues to my ipad. No longer scrolls easily from page to page and occasionally the pages go,fuzzy. I will not renew my subscription and advise anyone else not to consider getting this magazine on the app. I’m back to the paper version.
Despite having successfully downloaded this magazine for over a year, as soon as I renewed the subscription I was unable to download and am now two magazines behind. Despite repeated phone calls to the help desk I have got nowhere. It is obvious that the people who answer the phone have no idea how to solve this problem. I am REALLY cross about this as I love the magazine and like to read it when travelling g. If this app would allow I would give it NO stars.
The magazine that celebrates living in - and loving - today's country home. Inspired by relaxed modern style, you'll find page upon page of gorgeous r...