Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Holoboo · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This game is so much fun and it’s my new favorite game! It has no ads which makes me so happy because there is no fun games with no ads until now. My one issue is I don’t know what to do with the diamonds so please add this!!!
This game is disappointing the first few levels were pretty fun I admit, but it’s the same thing over and over again. It’s great it barely has any ads but there is so much stuff wrong with the game. First of all, what are the diamonds for? It’s no point. Second, I know the point of the game is to get a big thing of cotton candy but again it’s the same thing over and over again please make the levels a bit different. Third of all a 2 year old can do these levels, come on make them a bit harder! -A dissatisfied person
I’m not sure what to spend the diamonds on, since there’s no shop. Also, I miss the diamond level.
Avoid getting your cotton candy dirty, and collect the best flavours to give it to the girl in the end! Can you reach the end?