Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗PTS Corp · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I have tried placing an online order through the app 3 times, and each time, the app tries to get me to a different page on Safari to “make sure I’m human” and do one of the “reCAPTCHA” puzzles to make sure I’m not a bot. It never works/never lets me complete it. Just a blank page. Therefore, I’ve had to go to the main website online to actually place orders. While it’s not a HUGE inconvenience and doesn’t make the app absolutely awful to use, it is an inconvenience nonetheless. I have my settings set to where these pop-ups should work with no issues.
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