Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Constant Contact, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I appreciate that this app is intended for a very simply use case, but the limited customization is the issue. At a minimum custom fields are needed to collect more data. Perhaps allowing use of existing events forms or landing pages would be a simplified way to extend the functionality of the app without extensive recoding?
It would be more useful for us if input screen would allow zip code without other address info. Our customers don’t usually want to give whole address and it would be cleaner if they only saw the zip code field. Thanks
This app does not offer the same options as you get with the form builder online. In want to be able to pick specific information for the form but there are only general categories. Also when online the submit is very slow to respond.
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