Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗ARMY NATIONAL GUARD BASE · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
While I appreciate that this app exists, it has some major flaws. First, it is impossible to print documents or otherwise view docs outside of the app. This is a big issue, as the documents are formatted to be viewed on paper, but the phone screen is very small. If there were less documents it wouldn’t be as much of an issue, but almost everything in this app is in a document of some kind. Second, the app hasn’t been updated for modern iPhones (since 2015 or so), meaning that the app is smaller on the screen than necessary. Third, website links open within the app instead of in Safari. This is a big issue, because often these links are only useful if they open in the main web browser. Forth, far too many links are broken. This comes with the app not having been updated in years more than likely, but its disappointing to see. In conclusion, I’m glad this app exists because it has been useful for me, but it was poorly done and needs substantial improvement.
A wonderful app that truly helps those in the Guard and those wanting to join the Guard! 5/5 stars
Great app! Love the guard:)
The National Guard serves both the State and Federal governments. They are called upon to aid in times of natural disaster, such as the 2008 flooding...