Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Celestial Dynamics AG · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Well, you failed on the iPhone. It’s useless if it’s too small. I am sick of you developers that defend mediocrity. Mobile devices are several orders of magnitude better then early PCs (very conservatively speaking) and we did ‘way better’ games, especially military strategy games, minus the brain rot eye-candy. —- The app blurs on the upper 1/3 of the zoom range (where you want to be). The projections are completely useless. There is way, way, way too much data for everything! Trains, almost, comes close but still is a burred bowl of spaghetti. The developer has to know this and they put it out anyway.
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