Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Concord Group Insurance · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
App and website have not worked for weeks on end. Funny- the pay now button certainly works!!!
I try to get on their app. I try to get on their website it both of them does not work at all. I called them up. They ignore my calls. I got the phone hanged up on me. I cannot deal with this insurance company anymore. They don’t know how to treat customers.
App typically works fine, however for last month it hasn’t allowed me to login at all to pay my bill resulting in me having to track down my policy number and paying online as a guest. Please fix this issue ASAP!
Concord Group Insurance is on a mission to make a difference in our policyholders’ lives—from providing friendly customer service to processing claims...