Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Zego Global Pte Ltd · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Well, I downloaded the game because they said “no ads” in the description, and when I got to level 17, there hadn’t been any ads, and I was very impressed by that, so immediately got on and gave them a five-star review. Then I went back to the game, and before I even got to level 20, they started with ads (that they sneakily call a “quick break”). I couldn’t believe it! At first, the ads were between every few levels, but by the time I got to level 25, the ads were after EVERY level, and were starting to get longer then just a “quick break.” I am SO SORRY that I jumped the gun and gave them a five-star review. I have now given a one-star to counter that, since their saying “no ads” is completely misleading — I think they were thinking they could lure people to download because of no ads, then by the time the ads started, they would be hooked on the game and wouldn’t care. Well, I DO care, hence this second long review and the fact that I will be deleting the game as soon as I’m done here.
I played this game for weeks suffering through ads. The plus side of this was that throughout the game there would be options to watch an add to get boosters (which after a while are the only way to move from level to level), there was also a daily thing where you watch ads and got coins. Well, after a 2 minute ad, I got tired of it and since I liked the game, I decided to pay $5.99 to remove the ads. I thought it’d only remove the ads between levels, like other games, but it removed all options to watch ads for boosters or coins. Without the boosters, you’d be stuck at a level for a very long time. I would have kept the game if i had been able to choose which ads to watch. But without those, I’d have to keep spending money on boosters, which of course, I won’t do.
I’ve tried every wood screw game on the store and finally, when I was ready to stop trying to find it, I tried one more. And found it. This is the game all the others pretend to be. Look no further. Download this one and be happy. 5 stars for not sticking it to the user. Well done.
Put your logic and precision to the test in Color Wood Screw, a uniquely satisfying wood screw puzzle game! With stunning visuals, realistic physics,...
| Name | Price | Type |
|---|---|---|
| Coin Pack 1 | $1.99 | One-time |
| Super Lucky Wheel | $2.99 | One-time |
| Piggy Bank | $2.99 | One-time |
| Coin Pack 2 | $4.99 | One-time |
| Keep Up Pack | $4.99 | One-time |
| Starter Pack | $9.99 | One-time |
| Coin Pack 3 | $9.99 | One-time |
| No Ads Package | $9.99 | One-time |
| Intermediate Pack | $19.99 | One-time |
| Master Pack | $29.99 | One-time |