Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗U.S. News & World Report L.P. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The UI looks really great. Way easier to search and set parameters than USN website. But then it crashes or hangs on a black screen, totally unresponsive. What’s the point if you can’t see any details.
For a tool that could be useful if done properly, this app clearly gets no time or attention. It does not deliver any of the personalization it claims, crashes constantly, and offers no support whatsoever. It’s an embarrassment to US News to have something like this out there. You’ve been warned here - Don’t bother with this. For the developers - Just take this app down and save everyone the headache!
There seems to be no way to simple look at colleges and universities as ranked. The My Fit algorithm is garbage, and the help and FAQ buttons take you to the US News & World Report website with links to everything BUT help with the APP. Let the user go through schools in rank order (and choose from any of the many ranking categories). Right now the App is unusable and more distracting than helpful in research colleges to make a list.
U.S. News College Compass is a personalized college search tool designed to help you find schools that fit your needs. The app considers 18 customiz...