Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗MasterMind Software LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The worst one yet. I took pictures of a U.S. quarter - one of the state ones featuring a scene on the back from a state, and the normal Washington head on the front- and the “possible” coins that came up were things like British dollar coins. It couldn’t even identify a modern, common US quarter. It didn’t even suggest it as a possible option. That is terrible and clearly I couldn’t rely on this to give me any accurate information about a coin if it can’t identify a quarter.
I've had perfect lighting on easy to read coins and it can't identify the easiest of coins
I had some problems with my purchase and the team was right on it. They went above and beyond. Even when it turned out to be my error
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