Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Sugar Shaker Bakery · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It’s not a well designed app. Words don’t fit on the screen and I cannot even read some words that are supposed to be buttons or tabs (I have a two year old iphone with all the updates). Each time I log in, I have scroll threw the first page and click “get started”. Then I select my location from all the us stores (doesn’t recognize my general area). Very clunky and not a great experience.
We were on vacation and came across Coffee Republic. What a wonderful place to stop and have a cup of our favorite drink and pastries. Atmosphere was amazing and the muffins great. Don’t miss a visit to the Coffee Republic! Bravo!!!
I was so happy to receive the text that there is now an app where I can mobile order! My only feed back would be to include the descriptions of the drinks in the menu.
The Coffee Republic app is a convenient way to pay in store or skip the line and order ahead. Rewards are built right in, so you'll collect Stars and...