Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗David Bannach · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
this legendary app got an update after 13 years :D glad that i still have the first copy that works with ios 2.0
Once I started to realize how this worked, I couldn't tear my eyes away. Very intelligent app!
As the hour progresses, all of the "sticks" rotate. Around the top of the hour the sticks align to form the number of the hour at the appropriate position. In other words, if it is three o'clock a 3 made of sticks will form at the three o'clock spot. You can slide your finger along the face of the phone and see all the numbers form, but to see it work as a clock you have to let this run in the dock.
This is a screen full of slowly rotating clock hands which, at a first glance, look randomly distributed. However, they are cleverly arranged such tha...