Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗City Pop AG · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I tried to log onto City Pop app and it does NOT work. It is forever stuck in reboot mode. Upon attempting to log into the app, it said that I needed to update to the latest version which I did. But it still does not work. My phone is also on the latest iOS version so there is no reason why this app shouldn’t be working. There is definitely a major IT problem at City Pop.
City Pop is a great concept. Locations are generally good, but the level of customer service is NOT GOOD. Examples: - App: does not always work for checking in. Everything is based on the app. You have a problem, submit a support ticket on the app. This includes such things as apartment not clean upon check in, common halllways dirty thus will track in dirt to apartment, some gym equipment not working, expresso machine does not have PODs that fit the machine available for sale in the same city, - Reponses to issues: We will alert housekeeping, maintenance, do a search for pods you're on youre own. Nothing was resolved. Ref expresso machine, why does City Pop have expresso maching in apartment if no pods are available for purchase in that city?? - On positive side, location is good for transportation, grocerty stores, short term rental concept is good.
Check-in features not working. Actually nothing is working
City Pop is the answer to an ever changing society's lifestyle. It offers stylish, fully furnished apartments (Pop) of 21-60 m2 to rent for 4 to 52 we...