Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗PubliBike AG · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Ever since the launch of the new app this service has gotten worse and worse. Now there are many bugs with bikes not unlocking, not locking, double charging or being charged for someone else’s ride after yours ended or never even started, etc. Newest issue is they have two physical spots per location in zurich city but never removed either, so if you park at the wrong station they don’t count as ride ended despite the station clearly being there. And best of all when everything is worse they replaced their customer support with a completely useless chatbot which tells you to wait 48 hours for every issue, during which you cannot use the app anymore. Absolute scam and shame compared to the previous publibike app. Terrible
App usable in Zone 1: Bern, Zurich, Basel, Aarau, Biel/Bienne, Fribourg, Ticino, Central Valais agglomeration, Aigle, Martigny, La Chaux-de-Fonds – L...