Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Citizens Bank (IN) · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is absolutely horrible. It always locks me out of my account, which makes it very difficult to keep track of my balance. It even asks security questions that I never even set up. Very frustrating!
This app worked pretty well until a month ago, now I cannot open it on my iPhone 6S. I know I have an older phone, but the phone works great for all my other needs. This must get fixed quickly or I will have to change banks after 50 years with Citizens.
The recently updated app does not progress beyond the opening splash screen. It could be that, in supporting newer phones and operating systems, my iPhone 6 lost the app. Whatever the cause, it needs fixed! Update: Despite this review and contacts with the bank, the app does not work with the current iOS for an iPhone 6. 2nd update: A new version of iOS fixed the issue. However, mobile deposit function does not work.
Citizens Bank Mobile Banking App allows you to bank on the go. It’s free to download and offers quick access for managing your bank accounts. Check yo...