Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Canadian Internet Registration Authority · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
But that is to be expected in this type of app. Just barely noticeable. Acceptable to use for me.
The application had to be deleted because it was causing the iPhone to rapidly switch between Wi-Fi and cellular, rendering the phone useless for mail and internet functionality.
I know the FAQ insists that this app doesn’t use much battery and it only looks like that because other app use is routed through it. But after using it for about a week I don’t buy that at all. In 2.5 hours this morning my phone has gone from fully charged to 23% battery with barely any use. It’s also getting really hot when I use it. This app has noble aims and I want to use it, but it’s just not feasible with the current battery use. I’m using a 2016 iPhone SE, so maybe it’s possible that this app would work better on a newer phone.
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