Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Christie's Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I don’t know how this app keeps getting updated but keeps getting more bugs and worse UI changes. It’s updated frequently and every time I open it I like it less. I highly prefer browsing auction catalogs on my phone, and I use most major auction houses apps. I have to use the Christie’s website in my browser because this app is so difficult to use.
Really don’t love the app. Other major auction houses are more reliable. Today I can’t pull up lots I’m winning on! Note to the tech team.
New version (released 2021) is a user interface nightmare. Functions are slow to load (if they even do… such as past/won lots), navigation is frustrating (having to start back at the beginning of a sale after looking at a lot), and most importantly, having to log in each and every time you open the app - these are basic frustrations that a well designed app wouldn’t have, and I’m sure I’m of those only one whose traffic on the app has gone down significantly since this new resale came out.
The world’s leading art and luxury business at your fingertips. With the Christie’s app, you can browse and bid on extraordinary art and luxury object...