Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Darden Restaurants, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’ve had the Cheddar’s, Olive Garden, and Longhorn Steakhouse apps installed for awhile so I can order from them easily. This was fine until the devs installed an annoying and creepy new “feature” with the latest update. All of a sudden anytime I clicked on a phone number from a website, app, or even from my contacts list - Cheddars, Olive Garden, and Longhorn Steakhouse suddenly showed up in this menu! They aren’t even in my contacts list! I DO NOT want to see their names pop up when I’m just trying to call my friends or a phone number for a business on a website. This is absolutely invasive, controlling, and ridiculous! I tried turning off multiple settings and the only way I could get rid of them was to delete the apps. Unfortunately this didn’t completely remove them - now the drop down menu says “phone phone phone” where their names used to be. So my call drop down menu has been permanently maimed by these apps! I’m reporting the apps to Apple and will never frequent these restaurants again - they’ve lost a customer! Invasive and unwelcome marketing!
I work in St Petersburg FL and have to drive about 1.5 hours to get home. I decided to use the app instead of calling directly. I SPECIFICALLY picked the location near my house and delayed to order to accommodate my drive home. This is done first prior to placing the order. I made my selection and paid for the meal then began my drive. Apparently the app thought in its infinite wisdom to change the location to near where I started instead of what I had chosen. I drive home and arrive at the Cheddars I selected. I parked and replied the the text letting them know I was there. I walked inside to minimize the delay only to see that my order was not therewith. I open the app and then see that the location had changed. The Cheddars at the incorrect location called looking for me. They wanted to know if I wanted to drive the 55 miles back to them and pickup the order just so I could turn around and drive the 55 miles back to my house. I told them No. I had to place an order at the new location and pay again for the same food all because the app changed the pickup location.
It takes us an hour to drive to the Cheddars in Gainesville Ga! Now that that’s said it’s well worth the trip! So far each time we’ve been here it has been sort of off time and it stays packed! The food is delicious, the ribs are “fall off the bone” and the BBQ sauce is really good, kinda sweet! The Hamburgers are 1/2 pound and delicious! Our first visit I had the Buffalo wrap and it was 4 wrap sandwiches! But the desert is why we go! The chocolate cake with ice cream and drizzles of chocolate and caramel is to die for!!!!!
The Cheddar’s Scratch Kitchen app brings your homestyle favorites straight to your fingertips. Browse the menu, order To Go, join the waitlist, reorde...