Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗SENA UYGUN · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I have multiple problems with this app. The most annoying one is that when I try to add products to my skincare routine, I think if it goes over six items, it just removes one. I have multiple skincare routines in which I use different products throughout the week, and therefore I have to add more than 6 items to my routine. Another problem is that when I add an item from the list of already put in products, it forces the app closed and I have to see what changes it made to my routine. Another problem is the lack of the ability to upload photos for the reference of products that aren't already in their database. You can only take a picture of the products, you can't upload your own file, which is really annoying because I like the look of the online photos better than the background at my house to use as a photo for my skincare products. I was really looking forward to using this app so i could keep track of what days to use my certain products (I have sensitive skin and want to use both retinol and aha/bha but i lose track easily of when i used what so I thought this app would prevent me from forgetting since you can't use retinol and aha/bha at the same time); but honestly I'll probably uninstall if at least my main problem isn't fixed.
This app has been helpful in setting up my skincare routine and allowing me to mark which products I used. I have a pretty extensive routine and several different products that I use on different days. However, it would be extremely helpful if I could go back on the calendar to add my routine if I missed getting it in that day. Also, I use different tools (microneedle pen, microcurrent device, etc) and different treatments (peels, masks, etc) and would love to be able to easily track those treatments. I know of a lot of women in my social media groups who are in search of the holy grail beauty app and this definitely has the potential, but isn’t close enough yet for me to recommend. Please keep upgrading and incorporating the reviewers’ suggestions.
I just downloaded this app, and I must say it’s really well made! Not sure why it doesn’t have more reviews or downloads; it looks like a professional, legit app that’s been around for a while. There’s obviously room for improvements, but I love how aesthetic the design is. It’s really pleasing to the eye and makes me want to use the app. I also enjoy the skin quiz at the beginning, and the app will customize your feed based on your results! Areas of Improvement: - KBEAUTY Products!! Most of my routine is KBeauty products, so if you can add those, that’d be great. I know there’s a lot of brands out there, and they’re slowly adding them all. (some examples: COSRX, Neogen, innisfree, Nature Republic, LANEIGE, etc.) -Option to do every other day or certain amount of times a week. Some of the products I use require me to use them “every two days or every other day.” Adding an option for that instead of just on and off days of the week would be great. It would be helpful if the app automatically knew what every two days meant instead of me doing it manually and messing up the pattern. -Option to customize the type of product or adding a “retinol option.” Didn’t see an option for boosters or retinol products. When you select the type of product in the routine, it’s a drop down menu. Maybe add an option at the end of the list saying “Custom Product”? That way you can either pick from the drop down list (which is already long) or just type in the specific product. Overall great app with room for improvement but I think it’ll be helpful for me and my skincare journey!
Build and track personalized skincare routines, monitor your progress, explore DIY home treatments, enjoy daily curated articles, foster healthy habit...
| Name | Price | Type |
|---|---|---|
| Charm Monthly Premium | $4.99 | Monthly |
| Charm Six-Months Premium | $17.99 | Semi-Annual |
| Charm Yearly Premium | $29.99 | Yearly |