Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Charles & Keith (Singapore) Pte Ltd · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I love the brand but the issue I have is every time I open the app, I have to click what country I’m in and I have to re login. Even if I leave the app for a minute and go back in, I have to login all over again. It would be nice to stay logged in and not have extra work to do
Why I have to choose the shopping location and log in your account every time I open the app? Even I open the app only few seconds apart, I need to re-enter my login information every time, which is very annoying. Why my shopping cart get emptied every time I open? Could you just store the information? I always like to put the items I like into the cart first, then when I get time, I will shrink the list and make the purchase. But with this app, nothing got stored, then I will not remember anything that I put in the cart and give up on the purchase. Thank you for making this process so complex!! I like the actual products that you sell, however, the app is like a crap~
I ordered 3 items which were delivered to me on the 27th of November. I kept 1 out of 3 products and returned the rest the next day. The package was received by the merchandise on the 29th of November. I haven’t received my refund yet its the 25th of January, its been 2 months. On top of it all they don’t send a prepaid delivery label like all the other brands, I had to pay $25 out of pocket to ship my products. Its been a horrible experience with Charles and Keith. Very unhappy with the whole experience.
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