Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗MondayOFF · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
the age rating was the reason.
I made it to the top position on the leaderboard, you can tell they didn't expect anyone to get there because it starts going to negative numbers, which you cannot get past. All the names are fake people on the board, you see so many names repeated. This game is great if you put your phone on airplane mode before you start it up, also it stops tracking your score after you get to number 1, I've discovered. Just a mindless game for them to make ad revenue with from Instagram clicks.
So when you first download the app it presents you with a “thank you for downloading our app please accept our privacy policy” but to me it looked super different to any app I’ve seen. Looked into it and the very first section states it collects and stores your personal information such as name address phone and even social security number. What is the point of that. Social is way to much personal information for a super simple game
I'm the best ball collector! It is very simple and casual ball drop game :) AND HARDER than you think! Gather balls and feel the fantastic! · · · ·...