Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗CENTRAL BANK & TRUST COMPANY · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Y’all need to fix so many bugs. all my transactions for the week are pending but it never shows me my total bank balance after subtracting that pending charge, and its hard to keep track of my expenses, like is the bank balance not my true balance until after the chargers are not pending? and how it will show my balance under the charge, it always glitches and they disappear as i’m scrolling through my transactions, and it’s very confusing and frustrating. and the new central wallet thing you guys added, where you guys show our reward points, it will have like travel, merchandise, gift cards to choose to redeem the points but you can’t click on anything, nothing happens..?
I used this bank and furthermore this app since it was the quickest way for me to acquire a bank account before basic training. Now, a year later deployed. This app is quite outstanding. The simplicity is out driven only by how fluid everything is. My only gripe would be that on occasion this app under goes maintenance and does not inform me. So sometimes I’ll need to check my balance only to find that I can’t. Kinda silly. Apologizing for the inconvenience frankly isn’t good enough. Fix the system or inform me ahead of time of the maintenance. Otherwise, outstanding application for simplistic banking and money management.
Downloaded the app and tried to make a transaction and pay a bill. Several things on the app side went wrong while I was trying to set up a payment. Ended up wasting my time for an hour trying to fix it, and a late fee. When I called the bank, they said they didn’t know any better and just advised me to cancel it and make the payment my usual way!! Thanks!!
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