Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗DragonFly Athletics, LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Very basic but there are items only available in the app or the website. Both the app & website should reflect the same information. Also, need to allow text size increase within the app
No calendar synchronization. No filtering for games that have been assigned but not yet accepted—so you have to scroll through an entire season of games regularly, just to make sure you didn’t miss an assignment. No ability to turn off useless reminder notification emails. Horrendous (ie, “no”) customer support that basically tells you your problems aren’t important to them. This app makes an official’s job significantly more difficult and complicated. It’s hard to imagine how Ohio moved to it, knowing how problematic it is.
There are so many issues I have had with this app. I’ve reached out to dragonfly several times and was basically told they can’t help. When I asked for my issues to be forwarded to another agent to help I was told there was no one else. And when I asked to have someone else in Customer Service speak with me I was told “I’m the manager of customer service and there’s no one else I can forward your issue to”. Dragonfly is unwilling to address issues and because of that I’m not getting paid my game fees and that is creating conflict between myself and the schools
The NFHS Center for Officials Services (COS), powered by DragonFly, is THE app for high school officials. The COS brings all things officiating into a...