Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Michael David Cote · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I kind of knew she was cheating because I got her a phone under my account & she’s been calling & getting calls from a new number since the beginning of the month while distancing herself from me. I just wanted to be sure before I took my phone back and left her alone
Without this app I would not have been able to catch my partner red handed. After months of wondering whether or not my partner was telling the truth when I could tell there was something going on, this app provided me with the information I needed to know once and for all. Like other times when I was in a relationship, but suspected my partner of cheating, if I did not have damning info they would just shrug it off and call me crazy. Having the info necessary when confronting them was such a satisfying necessity. Being lied to and called crazy is never fun. Catching them isn’t fun either, but being able to know for sure so I could save myself so much more harm was totally worth it.
This app got so many good reviews so I took a chance and paid the $25. After paying, I got out of the app and went back in. It was the exact same, as if I paid nothing. I hit “external resources” and it took me right back to the payment page? Seriously? Someone from the app better reply and get me my services, this is ridiculous. I expected to get the service I paid for because of all the good reviews, but nothing changed on the app after payment. I even checked my email for a confirmation on my payment and with possible next steps, but there was nothing. Until they fix my problem, they scammed me from my money.
Receive real-time notifications based on location, device use, texting context. It is sometimes hard to face the truth, but ultimately, one must, and...