Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Binh Doan · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is such a cute game! Runs really well too. Would recommend
Love this game, this game is exactly what I was looking for, this game calms me down. Love this game!
This game is so cute! There are few other games like it, but this is the cutest one. It’s so relaxing and I love the music! It would definitely be cool if it had some different levels or themed levels, but I also really like how it isn’t timed. Meow!
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