Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Takuya Murakami · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Another pointless app. Doesnt allow reoccurring transactions.
Just what the accountant ordered. Simple to input. Simple to use. And now with Touch ID authentication
I use this app to keep track of the cash in my wallet, and it's helped me not only follow my spending patterns, but also prevented me from getting into "Oh no, no cash" situations a few times. The app is pretty solid and reliable and the developer updates it regularly. Couldn't live without it.
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