Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Catapult K12 · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app does nothing. It is a checklist of the names of all of the schools in the district. There is also an OK and a Cancel button. Those don’t do anything. That is the entire app. Zero content. Only a list of schools. I wish I’d known that before I wasted two minutes unchecking EVERYTHING except the school my kid goes to.
We downloaded the app, got to the page to select our children’s schools, and the app crashes, it won’t proceed beyond school select screen. We are using iPhone 13 ProMax with the latest iOS update. Whether selecting one or more schools the app crashes.
The app does not respond at select school step. It wont pass to the next one. Also by its tedious that by default all schools are selected. It should be the other way and by default no school should be selected and user can select their school of choice
The app includes information for the district and all schools. Filter by the school your child attends to feature information for that school. Key in...