Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Canopy Tax · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Canopy has been a great tool where we can utilize a CPA office that is somewhat distant and rather than mailing things back and forth we drop it all on Canopy. When the annual tax return is done it is sitting there where I can easily email it to lenders and partners. Also, it is convenient to store our corporate info such as ID numbers etc on there for reference when we aren’t in the office. Lastly, when we switched firms, the former firm gave the new firm our credentials and all of our historicals were right where we needed them to be- even huge programs like LACERT data went over seamlessly.
Ironic that an app to help upload tax documents would be a bit hard to operate thereby making it more difficult for our tax preparer to complete our taxes who needed us to reload documents. The sole reason I downloaded the app was the upload feature. I am sure the upload was unclear on my accountant’s side most in part to operator error. “Stupid user”, says every app-developer of a short lived app. It’s actually a great app to have in the long-run to access documents with loads of real future convenience potential. It lays things out in an orderly fashion. Big props to our long-time accounting firm for embracing the use of a technology focused on my benefit as the client. Maybe the developers could fix the camera feature to slow down the time (or maybe it is to increase the time) allowed to center on a document, and definitely add a better set of cropping and centering features for uploading from a camera. In my case I took several sets of photos before settling on “the best I could get the program to take”. I’m probably spoiled by the camera program on my phone making cropping so simple normally. Otherwise, this app is on to something great. Thanks for this next step in innovation- keep trying. Efforts much appreciated. See you again next tax season.
Linda Carrington’s team has become a staple for my family’s tax service needs. Their efficiency and professionalism is unparalleled. Before COVID-19, going to their office in person was like visiting family. This year, I wondered how were we going to overcome this obstacle that the pandemic has created. All of my concerns have been put to rest when I came to drop off my tax documents. Linda’s team took my documents and explained an easy to use way of electronically getting this done. No fuss. No hassle. If you’re in need of financial, book keeping and tax services (I’m certain that they wear many more hats), Diversified Strategies is the place for you. Here, you’ll find family and a group of professionals ready to work for you and your family.
Canopy has simplified how you share files and exchange information with your accountant. This app is designed for you, the client. You have likely bee...