Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Vladislava Rudetskaia · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I wasn’t bothered by having to subscribe before I could do more than a few strokes — because they _were_ offering a free three-day trial. But what was unacceptable was that even AFTER I subscribed I STILL could not do more than a few strokes!!! What’s the deal here?!?!? Your app’s rating of 2.6 on the store is low — but that’s still much higher than I’d expect for an app with the kind of bug that this one has!!!!!!
Good to write until it says you have to pay after 2 secs
Calligrapher turns your iPad into a calligraphy practice pad. Pick a ready-made worksheet with accurate guidelines - Copperplate, Spencerian, Gothic,...
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