Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Otrofy Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I really liked this app before the tokens. I agree with what a lot of recent reviews have said about them. I still like the app and will keep it, but that’s because I don’t use it very often. I do have a couple problems with how the app is described in the App Store and with a Developer Response to another unhappy customer. 1. The description states that nobody likes pop up ads. But then you say that’s why you use an approach that shouldn’t annoy people. Maybe you don’t understand this, but the screen saying you need tokens to use the app POPS UP, just like an ad! And it’s not so much that nobody likes pop up windows, it’s that nobody likes ADS. And saying “we use an approach that shouldn’t annoy you” is very vague and implies that it doesn’t involve ads. It’s misleading and I can see why people are angry. 2. You should not have offered this app for free as it was before the tokens at all. What kind of business model is that? Well, it’s one that is doomed to fail. So, that was misleading too. You hooked them with a free product and then forced them to watch ads. People HATE that! 3. In a response to another review, the person said that the customer has an option to spend a few seconds watching ads or spend money to remove them forever. Then they said “We think it’s fair enough” and added a smarmy little emoji. First, it’s not a FEW seconds, it’s THIRTY seconds. And second, while it may be fair to get a free app in exchange for watching ads, your advertising is very misleading. Don’t be rude to people with valid complaints against your app when it was your bad decision to offer it for free in the first place.
I have enjoyed this calculator until today. Accidentally pressed “C”. Fortunately there is History! BUT… I cannot figure out how to easily use the history to restore a long calculation. I can retype each item again but don’t need history for that! I easily “copy entire equation” but cannot find a way to “paste” the equation. SO… went back to the App Store (because there’s no evident HELP in the app) and clicked support. It brought me to advertising, feedback and a Facebook connection. No HELP that I could see. As I no longer have Facebook due to security concerns I could not see if there was HELP there. As I chose this app mainly because of its history capabilities I am sadly disappointed. I do hope someone out there can help me figure this out. When you’re tired from working on seemingly endless math calculations it’s easy to at least temporarily forget how to use an otherwise easy app. Regardless there should be a readily available and obvious help section to answer questions. That in my opinion would make this calculator perfect! Please someone help !
Now that ipad doesn’t have a default calc, this is the perfect replacement. A calculator that is simple, quick, looks good (with a light and dark option), and.....No ADs!!!!!!!!!!! Almost forgot - and free. PERFECT!!!!!!! Everyone should get this one unless they need more scientific options or like ads. I have probably only written about 3 reviews over 10 years. I just don’t take or have the time for it, but this had to be done. With soooo many options (apps) available but yet so hard to quickly and easily find what you really want and/or need, others need to know, this is one of those apps that you want to install and keep!!!!
Calculator app for iPad, iPhone and Apple Watch is a free app with extended features that increases your productivity! Download now and join the club...
| Name | Price | Type |
|---|---|---|
| Gold Support | $6.99 | One-time |
| Calculator Premium (6 Month) | $9.99 | Semi-Annual |