Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗South Australian Water Corporation · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This requires location sharing to be turned on always which is not worthwhile for such an infrequently used app. Suggest that the developers look at making this work with location sharing ‘only while using app’.
Down loaded app can’t get location working, not showing up system. To turn location on.
Would be great if no need of internet reception as it doesn’t always load in the bush.
Tap water is one of the best choices you can make for your health, your wallet and the environment. SA Water’s BYOB (Bring Your Own Bottle) app enable...