Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Burris · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I ran this app last year with my eliminator 3 scope and it worked great. I really appreciated having it in the field. I reloaded the app on my new phone and guess what. The only option was to connect to the new Eliminator 6 scope. Wow, so not cool. As a business owner I get monetizing your app but using it to push consumers to purchase a $3,000 scope upgrade is out of line. My advice make the app free for two years with new scope purchase and have a yearly access fee in year three and after for older laser scopes. This covers your cost and gives legacy users updates and long term scope value. Burris you lost another customer. I will save my $$ and will purchase a new Swarovski Gen 2 DS scope. Optics are better.
I am using the Eliminator 6 for 3 gun competition and so far love it. The Bluetooth remote makes lasing targets quick and easy. The onboard laser hits small targets much better than my other laser range finders. After truing my dope, making hits out to 675 is a breeze. A couple of things I would like to see as an app update are a 15min time out option for the reticle, the ability to upload a custom BDC reticle from the app dope card and Bluetooth connectivity with my Kestrel.
The Fullfield IV ballistic E3 reticles are all ballistic 3x instead making using the app inaccurate. It is correct on the Burris ballistic tools web calculator. Emailed tech support and they said they’d pass it on to the development team, but it’s been about six months and three app updates, but still no fix. Most reticles are correct, just not the scope I purchased ¯\_(ツ)_/¯ lucky me!
A ballistics powerhouse at your fingertips, the BurrisConnect app was built to be the solution for operating the all new Burris XTR PS, Eliminator 6,...