Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗People for the Ethical Treatment of Animals · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Great idea of an app, very useful so far, room for improvements of course like better search capabilities. I have found all the companies I have searched for so far but only used it for a short time since I download it. It's a free app so that's another plus. It helps animals so that's a great app already. I will continue to use it more, and review it again in a few months.
This app is pretty good. However, Im not too impressed with the limited selection. It has a lot of good stuff, but it doesn't have most of the things I was searching for. It is understandable that some companies don't disclose information on whether or not they test animals, but I think the app should say that when searching for something. Overall, its a good app.
As another reviewer mentioned, I'm not sure why all the reviews are quite so high, given the database limitations: with such a tremendous cosmetics industry, there is relatively little covered here. I wasn't expecting 100% coverage; there's too much out there for that. However, if you try to browse (for example) Sephora with this app in hand, you're going to strike out a lot-- and that's a fairly limited range of products. When it works, it works, though. It gives a concise yes/no answer and relevant company contact info. PETA's website is extremely comprehensive, but, of course, that's difficult to browse on the run, which is why this app is a good idea. I'm hoping for further updates; it's very simple to use and has a very clean look. The only thing lacking is more a more complete information bank.
Check if a company is cruelty-free! Bunny Free lets you search for companies by name and tells you whether or not they test on animals. Bunny Free...