Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Swee Liang Chua · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
If app loads you will spend more of your time looking at ads than at the intended content
I get that developer wants to make money but a 5 sec ad that requires 2 clicks to get rid of is just too much
First, a video ad pops up for every third question which is a huge waste of time. Then the ads switch to ones at the bottom of the screen and these ads prevent you from submitting the answers. So you are essentially locked up. This is a waste of time.
Basic Theory Test (BTT), Final Theory Test (FTT), and Riding Theory Test (RTT) with the ultimate app for Singapore’s driving theory exams. Packed with...
| Name | Price | Type |
|---|---|---|
| BTT Premium | $5.99 | One-time |
| FTT Premium | $5.99 | One-time |
| RTT Premium | $5.99 | One-time |
| Advertisement Remover | $6.99 | One-time |
| Premium for All | $8.99 | One-time |