Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Shiyu Chen · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Study harder — the questions may not be exactly the same, but they’re quite similar. As long as you understand the theory well, you should be able to pass the exam.
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I had used this app for several days. It is a generally good app. I passed my BTT test after I tried around 15 quizzes. The app using experience is good, it has AI to help explain every option. I do like this, as some question explanations are too simple, and the AI can provide much detailed explanations. But the AI quota is too low to meet my daily usage. It is not enough for me at all. I hope this can increase in the future
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