Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Pedro Jose Pereira Vieito · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I would’ve kept using this if there was the ability to set a Global User-Agent, but that doesn’t exist on this app.
Attempted to use this on a plane to sign into in-flight wi-fi on an iPad, but needed an iOS/mobile user agent for the prompt to pop-up with my mobile provider. No mobile user agent worked from the list, which is the use case I purchased for.
This app allows me to circumvent arbitrary restrictions imposed by websites that underestimate iPad capabilities, by letting me chose browser and OS options that certain websites happen to require. My retirement savings account provider incorrectly prevented me from accessing key website functionality due to assuming I was on a phone, while in reality I am using an iPad Pro that is more powerful than most laptops.
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