Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Broward County · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Love this app! There are many books I want to read and this app makes it so easy to look for available copies and even place them on hold. The app also helps with keeping track of what’s checked out and due dates. 5 stars easy!!
Very different from and not as usable as the website, which was also recently designed to its detriment. Can’t manage holds, can’t perform a basic search, and other features are missing. Freezes regularly. Whoever redesigned the app and the website around 2019 should be packing groceries or washing dishes, not designing apps. It’s not even consistent for showing or scanning your library card. Can’t believe they can’t get this to perform the most basic operations reliably.
Update: App is not functioning properly. Rarely loads and does not allow holds to be placed on books when it does load. Not functional. —————- Better than the old app; however, there are some features that I would have liked to carry over. The main feature I miss is the ability to register all library cards for a family in the app to make for easy book checkout for multiple family members.
Experience Broward County Library anywhere and everywhere with our mobile app. Use it to search the catalog, place holds, manage your account, pay fin...