Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Marko Knezevic · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
What a disaster of an app. It's hard to believe that such a simple app could be so messed up. It looks like it's been put together in under 10 mins. There's 3 pages it total, none of them work correctly, it's impossible to schedule a haircut, I've been trying for 20 minutes. @Apple you should consider taking the app down, I'm pretty sure it doesn't meet basic quality requirements.
This is an innovative application and online service that improves the scheduling of appointments in our salons. You can now schedule your appointment...