Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗The Go-Ahead Group plc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Just bought an all day travel pass and now been logged out and it wouldn’t log me back in. What an absolute abomination. Hire people who know what they are doing. Clowns. I’m stranded now and will need to buy another ticket.
Created an account for the first time and was immediately logged out because I was apparently logged in on multiple devices. Tried it on two other phones. Has to spend the extra bus fare. Come on
Our new app has everything you need to get around Brighton & Hove. It’s packed full of everything you’ll need to get mobile on the bus. NEW! Discover...